SURFRIDER FOUNDATION’S MISSION IS THE PROTECTION OF OCEANS, WAVES AND BEACHES THROUGH THEIR ACTIVIST NETWORK OF SURFERS...
Knowing how to ride waves on a surfboard is of secondary importance. Feeling responsible for the well-being of our oceans is what really separates surfers from the rest. Clean up your turf and pride yourself in being a true surfer.
print ad in French stating: 'I am a surfer.' Esmeralda never even touched a board. Still she is a true surfer. She understands she is responsible. She strives to make our world a cleaner one.
Surfrider Foundation needs all of us to participate, to think like surfers, to act like surfers, to become surfers by caring for our environment, by picking up rubbish that otherwise would eventually inevitably end up in our planet’s oceans.
print ad in Dutch: 'I am a surfer.' Henny takes his responsibility seriously. He strives to make our
world a cleaner one. So he is a surfer too.
It’s not about surfing skills or cool swimming trunks. Being a surfer is a state of mind: Keep our planet clean. That’s the main thing. If you understand that: You're a surfer too.
Dutch ad: 'I am a surfer.' Hans understands he is responsible. That makes him a surfer too.
We like to thank: Maarten van Huijstee (strategy), Val Foster (design)
