my contributions:
creating the concept
convincing IKEA to animate their Manual Man
all copywriting
art guidance
IKEA CHANGED THE WAY THEY PRODUCED, PACKAGED AND TRANSPORTED THEIR KITCHENS, AND AS A RESULT LOWERED THEIR PRICES. I CONVINCED IKEA TO LET US USE THEIR ICONIC MANUAL MAN TO DEMONSTRATE THE COMPLEX MESSAGE. AND: FOR THE FIRST TIME EVER (!) IKEA OFFICIALLY APPROVED BRINGING HIM TO LIFE. NEXT WE CREATED THIS HIGH IMPACT TAKEOVER BANNER TO SPREAD THE WORD.
The animation only ran for one day on The Netherlands' most popular news page.
Unusually for a big in your face take-over banner, it got amazing reactions on Twitter and Facebook.
__________________________________________
my first sketches (click to enlarge)
additional credits:
Rik Eysink Smeets (art)
Nick van Beijnen (art)
