SNFCC Xmas 2020, Here and There

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SNFCC stands for Stavros Niarchos Cultural Center located in Athens Greece. It is a cultural center which attracts visitors from all around the country.

Christmas is a very special period for a SNFCC. Thousands of people visit SNFCC to celebrate Christmas.

For 4rth time in a row we created a Christmas World for SNFCC.

You can see the 2017's Campaign, 2018's Campaign and 2019's Campaign!

After that, scroll down here to explore the concept of 2020 Xmas campaign... on Covid19 era

Cough, Cough, Cough!. .. Sorry. Ho Ho Ho!

This Year, due to Covid 19, everything is different. It was a tough year for everyone. By the end of September, when we started discussing the project with the SNFCC team, everything was in the air.

We didn’t even know, if December the 1st (the day that traditionally SNFCC Celebrations starts every year), we would be in lockdown. It was really hard for SNFCC to schedule the celebrations and the events, as they didn't know if it would be allowed for people to come or if the whole schedule would be presented through an online stream.

So it was difficult for us to develop a concept for this weird situation.

So we came up with the concept “Here and There”. We imagined some diverse characters to be at their homes, during lockdown, doing their everyday activities and suddenly a window will open on the screen in order to reveal the same character but in a totally different situation.

Each character from his home is suddenly being transferred into a christmas situation participating in SNFCCs events and activities. So the character metaphorically lives “Here and There” at the same time, in order to give the feeling that in one way or another, during a lockdown or not, we will be together and we will celebrate Christmas with SNFCC.

What a year for our characters as well! We really hope that we will not see them in masks again.

We started sketching and storyboarding the different scenes based on the “Here and There” concept and on the activities and events of SNFCC.

We came up with a calendar of little animated spots. Everyday of November SNFCC posted one short video, in order to promote the 1st of December, which is the day the celebrations started.

It was really fun but challenging to match the home edition state of the character, with the in-the-window celebrating mode.

Same as every year, for the SNFCC’s Christmas campaign, we design a batch of diverse characters to be the protagonists of our little stories. We needed characters from all ages and ethnicities (and sometimes pets or animal characters) as SNFCC welcomes everyone. We also designed many elements and props in order to create our scenes and start the animation.

We also created an edit of different animated moments with the signature music of the campaign. Also we created additional spots like a TVc for NYE and a Members spot. Take a look and give us some love :-)

Every Year, this universe we create for SNFCC, transforms into a Christmas identity for the cultural center. Characters and elements decorate the website and all the social media accounts of SNFCC.

Also they are being transformed into printed material like posters and bus station prints and spread through the city of Athens.

So just for the story, from the beginning of November we are in a lockdown mode, so the events and the celebrations were and will only be online. However, the “Here and there” concept, we think it worked pretty well.

We really hope that this Christmas will be the last one we spend on an “online” mode, and next year we hope to be all together again, celebrating, hugging and kissing each other. We send you our love!

Take care!

Client: SNFCC (Stavros Niarchos Foundation Cultural Center)
Created by: Odd Bleat
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Creative Direction / Art Direction: Yannis Zoumakis, Manos Gerogiannis
Illustrations, Art Direction: Itsacat Studio

Additional Design: Spyros Loran, Yannis Zoumakis

Animation: Spyros Loran, Manos Gerogiannis

Production: Marianna Papachristodoulou

Music, Sound Design, Mixing and Mastering : MD Recording Studios, Nickos Michalodimitrakis
Additional music and SD : Dimitris Sakellaris
Graphic Design: Bend