Vectorious is a MedTech company. Their revolutionary device, the V-LAP, is the world's first in-heart microcomputer. It brings personalized, data driven treatment to chronic heart disease patients and reduces deterioration.
Design and tech are pushing each other forward. The medical industry, on the other hand, is very conservative and somewhat suffering when it comes to design. For obvious reasons, more time than not, a medical company will choose Safe over bold. We were lucky to work with a company who is both tech and medical at the same time. This allowed us to be safely bold in the graphic language and web behavior of their site.
Branding and graphic language, Web design.