By combining data driven technology, business strategy and creative, K Logic strives to be more than just another digital agency.
Creating the brand language for a digital agency with so many different departments and services was a challenge. As K Logic operates their own in-house creative studio, we knew they needed dynamic tools that they can apply to a wide variety of applications. So, we decided to provide them with "building blocks" - literally. K Logic as a tech company operates according to global industry standards, but they are also very local in their vibe. While playing with this duality, we were influenced by the eclectic patterns of local painted tiles that famously adorn so many Telavivian floors. limiting ourselves to the use of abstract form and through the use of animation and color selection, we were able to maintain a balance between a techy vibe and the Levontine style decor that gives this project its flavor.
Branding and graphic language, Web design.