TailorMed is a Medtech company that fights financial toxicity in the US.
Their platform enhances the performance of financial navigators in the healthcare industry and supports them in their effort to assist patients who struggle to get the funds for their treatment.
The graphic language we created for the company’s website and marketing efforts revolves around pathways. In the many different graphic assets we created we implemented our way of visualizing the idea that a path can be found in the complex maze that a patient enters when he lacks the funds for treatment. A path that can be made simple with the Tailormed financial navigation platforms.
Working on the UX and design of the platform (at least parts of this hydra) was a challenge not just because we had a lot to do but actually cause we had a lot to undo. Complex platforms tend to be about as complex as the problems they aim to solve. We worked with the product team and financial navigator consultants to simplify the flows and systemize the design. One of those projects that allow us to say that design actually saves lives.
Branding and graphic language, Product UX, Web design.