Giftbak was a mobile reward service as an app and online. Not just another loyalty product, Giftbak decoupled loyalty from purchase – creating a more joyful experience designed to drive engagement. Powered by Bluetooth beacon technology, merchants had full visibility of their clients, and they didn’t even need to remember to register a visit since the app did it for them. The technology reached consumers in-store, at home and on the street – meaning that merchants had unprecedented access to their customers. The work included in this agile start-up was brand creation, UX and visual design for both app and website, Point of sale applications, merchant guides, social mediums, design guidelines and investor presentation decks.