How do you capture the spirit of New Mexico's Blake's Lotaburger cult-like following? Simply state the truth: It's a Lotaburger but you're a Lotaman. The campaign was a huge hit with customers. There were continual reports of customers quoting the theme and offering their own Lotaman anecdotes.
Bag-stuffers, made from grease-soaking recycled paper, celebrate being a Lotaman.
Lotaburger Outdoor offered a quick Lotaman qualification quiz.