The Ritz-Carlton Hotel
The Ritz-Carlton Hotel wanted to attract a younger market but faced the perception of being more relevant to the target's parents. By designing a message that illustrated The Ritz-Carlton's unique ability to appeal to the individual, the hotel experienced a 110% increase in room nights.
Headline: It all started when someone told you not to colour outside the lines.
Headline: Return flight: last Wednesday.
Headline: The Ritz-Carlton. Now in New York City.
