• Add to Collection
  • About

    About

    Taos Ski Valley was a "ski only" resorted that wanted to appeal to a younger market who generally snowboarded. By appealing to their style of hum… Read More
    Taos Ski Valley was a "ski only" resorted that wanted to appeal to a younger market who generally snowboarded. By appealing to their style of humor we persuaded them to take the double blacks the old-fashioned way. Read Less
    Published:
Taos Ski Valley     
Taos Ski Valley has always been a place for the purist skier. Wanting to attract a younger generation to the "ski only" resort meant many would have to put away their snowboards. This campaign used the sense of humor of the younger generation with simple animation that has become synonymous with the Internet. Using banners with embedded video, the campaign hit the right chord and persuaded many snowboarders to cross over to the dark side.