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Senior Designer
Lambie-Nairn (Mexico & Central America)
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I am a Mexican-Spanish brand lover who is constantly looking for creative and strategic thinking, as well as both intellectual and visual growth. Even though I consider myself as nobel and passionate, I try to become a better person on a daily basis.

I think a brand needs to have a solid strategic base in order t… Read More
I am a Mexican-Spanish brand lover who is constantly looking for creative and strategic thinking, as well as both intellectual and visual growth. Even though I consider myself as nobel and passionate, I try to become a better person on a daily basis.

I think a brand needs to have a solid strategic base in order to be relatable and inspiring for its target. As our world is immersed in a globalization process, it is necessary for a brand to have a precise strategic and Brand Territory to have a good positioning and a fair growth chance.

I firmly believe in team work as the main vessel to achieve goals, I try not to stick to absolute ideas, since there is always room for improvement and it is not easy to know what the client needs to the fullest unless you explore different approaches. I like to be in constant training to have an informed opinion and be able to come up with new and different ideas.

In my 12 years of experience I have been lucky enough to have worked in the different branches that branding has, crafting them through strategy, name, conceptualization, design and implementation, brand experience and brand guardian. I’ve also been able to work in graphic identity, packaging, editorial, and also advertising (ATL, BTL and digital) . Read Less
  • Senior Designer
    Lambie-Nairn — Mexico City, Mexico
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