user's avatar
It's OK | Branding Booklet
It's OK is a promotional booklet that I've created for potential clients of my design studio.

It explores some of the questions that brand owners ask themselves and most of the time can't find answers to. The book then gives hints and points ways to help them overcome difficulties with the power of branding and design.
"I am introducing a new product, but I don’t know where to start."

It's OK. We can create, build, and manage your brand.

Products are made in the factory, but brands are created in the mind,” says Walter Landor, one of the forefathers of modern branding. Developing a new product is a great start. Choosing the right brand strategy for it to bloom is the next step. Luckily, that happens to be one of our fortes! 

"A new generation of strong and nimble competitors are eating our lunch!"

It's OK. We can help you reclaim what’s rightfully yours.

Unfortunately, customers don’t treat kindly to those brands, who don’t offer something unique. In every industry, commoditization is a real problem, and the only known cure for that is differentiation. We can help your brand stand out and regain your mojo!

"My logo looks outdated."

It's OK. We can design a world-class one for you.

We spend our lives thinking of, talking about and creating brands. For both big global brands and boutique, small businesses alike. Creating a fresh, long-lasting, and strong brand identity for you is what we do for a living.

"My product is really good, but nobody knows it."

It's OK. We come up with tailor-made, turn-key solutions to make your product stand out!

There are many ways for a brand to differentiate in the market. But there is not a universal recipe for all brands. We will create the best, unique path for your brand to follow and enjoy the results.

"I don’t know where to find a branding specialist."

It's OK. You’ve just found one!

We are a creative think tank, which helps both global brands, small business, and startups. As a team of experienced creatives and strategists, we provide complete branding and advertising services.

"I can’t attract and retain the top employees."

It's OK. We can help you create and deliver a unique employee value proposition.

Great vision without outstanding people is doomed to fail since at the end of the day you bet on people, not on strategies. That’s why for a company, to be known as a great place to work is the ultimate competitive advantage. Creating an ideal culture, developing compelling messages for high-performing employees, and creating a unique employee value proposition are what we can do to assist you attract and retain top employees.

"I don’t want to get into a price war."

It's OK. We can relieve you from price and margin pressures.

Today, customers have many choices. Maybe too many… When they face a plethora of alternatives, they usually chose the one that offers the most value. We can help you understand what value really means to them, and then deliver it in fashion!

"My website doesn’t fulfill my clients’ needs."

It's OK. We can build a strong online presence for your brand.

You may need a simple, commercial website, or an e-commerce system, or maybe a mobile application? No problem! With our experienced designers and software developers, we can make your dream come true.

"My brand doesn’t have a unique story to tell."

It's OK. We’re here to help you discover it!

Branding is ‘differentiating’. And the best way to differentiate a brand is to tell a unique story. Don’t worry. Our job is to create inspirational narratives to make your brand stand out and your clients convinced.

"I used to know exactly what my customers wanted. Alas, not anymore!"

It's OK. We can help you craft a unique customer journey.

Don’t worry. Your customers still need your product. But they want it to come with a great experience. A great brand is the one that creates valuable experiences for its customers. Getting into your clients’ mind, understanding their desires, and delivering a memorable journey is what we excel at.

"I feel like my brand is behind the competition and I don’t know what to do."

It's OK. We can figure out why and boost up your brand.

A brand is neither a logo nor a name. It is what others think about it. We will carefully analyze your products or services, as well as the market and the competitors, to make your brand stand up and stand out.

"We are about to acquire a firm, but we are not sure how to sustain and increase its value."

It's OK. We can help you manage the change.

As the saying goes, “the only constant is change”. Companies evolve. Sometimes they split, sometimes they merge. The key to success during M&A is managing the change. By good fortune, you have experienced and certified change management specialists like us at your disposal! 

"My brand is my baby. I want to be in charge of its fate."

It's OK. We will work together closely.

You planted the roots of your brand, and you have all the rights to have the biggest role in its branding or rebranding journey. We will always be communicating while discovering your brand story and helping it reach its true design potential.

"I hate companies, which are trying to sell me services I actually don’t need!"

It's OK. We don’t offer ideas that we haven’t tested on ourselves.

We truly love what we do and ‘branding right’ is our obsession. Once you have such passion for your job, you are all transparent and honest for its sake. If we don’t believe that a certain service won’t help your brand, we never offer that to you.

It's OK | Branding Booklet

It's OK | Branding Booklet

'It's OK' is a promotional booklet that I've created for the potential clients of my design studio. It explores some of the questions that brand Read More