An annual event which brings the values of WIRED to life. Wired 2013 builds on experience from previous
events & gathers pioneering speakers from around the world, to stimulate debate, spread ideas and to showcase the future.

I was recently asked to design digital billboard posters for Wired 2013 and Wired Next Gen.

Legibility, simplicity and consistancy with Wired 2013 brand values were key aspects of the brief.

The digital billboards displayed across London at The A40 Westway, Vauxhall cross Island, The Eye Holborn, The Mille M4, The Spire Western avenue & Euston A40 underpass (pictured)

Art Direction: Mark Bergin Wired 2013 Illustration: Noma Bar