Cycling Active Redesign
The Redesign focused on repositioning the magazine from the commercial to the prestigious side of the market. Less consumer and more focused.
 
Typography, photography, icons, and page design were explored and developed over a period of 2 months forming the basis & template for the new Cycling Active which was launched towards the end of 2015.
As well as exploring grids, margins, gutters and baselines.
Enhancing features with page furniture, such as folios, pullquotes, boxouts were explored alongside typographic compositions, and iconography.
Above A pre-redesign Cycling Active cover.
Above A redesigned Cycling Active cover to appeal to a mature sophisticated audience.
The cover redesign brief: to apeal to a less commercial, more style concious market. 
The goal: Create a balance of typographic style. Making a more cohesive end product. Maximise legibility.  
Badges and iconography inspired by vintage bicyle badges used as graphical devices for navigation.
Thanks to Brett Lewis at Time Inc for brief and Art Direction
Cycling Active Redesign
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Cycling Active Redesign

The Cycling Active redesign focused on repositioning the magazine from a commercial to the prestigious side of the market. Less consumer and more Read more
3
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Published:
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