For this project I was responsible for the design & development of bespoke Apple News articles for Condé Nast brands Vogue, GQ, Wired, Traveller and Glamour.
Alongside our daily Apple news content, we also designed and produced these bespoke articles. These articles were not only used to explore the creative boundaries of Apple news, but also to bring new users to our brands through Apple's 'New's Editor's picks' and 'Spotlight' sections.
These articles combine components from the print versions, online content, and After Effects motion graphics, all complied together using JSON.
We worked closely with the editorial teams & Apple to produce articles for Apple News mobile (and later desktop) format.
Working together with the Vogue, and the Apple News editors, I designed and built the Vogue article 'Vogue’s 40 Remarkable Activists are ready to change the world' for the lead story for Black History month.
Meet Vogue’s 15 Forces For Change
Total Views 64,737
These bespoke articles utilised a mix of video-based and text-based content to serve both users and brands.
- To work with the teams to produce immersive video/text articles
- To draw the user in by standing out from the other articles
- To allow the user to absorb information in different ways