Logo and publication template for a food directory.

Everything Slight Pepper was commissioned to develop a branding system and publication focused on the island's burgeoning food industry. The core imagery used in the development of this brand is a conversation box which is used as a container for the wordmark and as graphic tool within the publication. Creative direction also included scripting the tone of the copy and art direction for the photography.

 

Convenient, portable pocket-size (7"W x 5"H), colour-coded pages sorted by food type, 'insider tips’ provided by the restaurants, written in the voice of the savvy Trinibagonian, full-colour photography and quirky illustrations.

 

Trinidad and Tobago’s food is as diverse as its people, with influences from Indian, African, Chinese, French, Middle-eastern and many other cultures. Venues Menus is a free distribution publication that has taken on the task of visiting, studying and learning everything there is to know about eating, drinking and liming in T&T. The brand imagery, informal tone of the copy, use of caricatures and layout style are geared towards providing an entertaining and easy to navigate experience.