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Sun Microsystems 2008 SunRise Event

  • Sun Microsystem's Incentive Event and Conference

    Sun challenged us to infuse the same innovation and eco-friendlyapproach that they have demonstrated throughout the rest of theirbusiness into an incentive trip for top performing sales people fromaround the world. Feedback from Sun executives and attendees ranked SunRise 2008 as the most successful in the event’s history.


    creative approach:
    To elevate the SunRise incentive event to the next level of engagement, every attendee received a high-end cell phone, engaging the audience with audience polling & voting, text messaging to a large multi media wall, enabling individuals to communicte with the larger group of participants, providing location maps and up to date event schedules and information.
  • Event Branding and Conference Stage Setup
  • All Things Interactive.
    Developing WAP, SMS communications, Text-to-Vote and screen capabilities along with on-site mobile support. In the end, over 1,000 Nokia E71’s were configured, personalized and distributed with more than 62k text messages exchanged.

  • Custom designed and branded phone applications
  • Event phone basic manual: Quick animated tour of how the Nokia phone and the custom applications work.

  • Phone to muti-media wall text messaging
  • Event Website
  •  Screensavers and Wallpapers
  • Directional Event Signage
  • Directional Event Signage
  •  Event Signage
  •  Directional Event Signage - Hotel
  • Exterior Decoration - Hotel
  • Exterior Decoration - Hotel
  •  Additional Branded Signage
  • Pre-Trip Elements
  • On-Site Welcome Package
  • Branded Beach Towel and Sandels
  • Table Number Displays
  • Menu
  • Staff Wearable
  • Guest Wearable
  • Event Awards