A playful approach to introduce employees step by step to a new,
soon to be released, corporate identity.
A box including 25 cards was delivered to each employee, highlighting the new brand colors and shapes.
Each card provided several slots, allowing to stick them together in order to create 3 dimensional constructs.
This playful approach is aiming to introduce all employees of this global enterprise to familiarize themselves, step by step with some of the key brand elements as well as key brand guidelines.