Event and Engagement Communications
B2C and B2B Event Communications

Including Branding, Advertising and On-Site Communications for large international Consumer Conferences and Trade-Shows, National Road-Shows, Corporate Incentive Events and Corporate Meeting Events.






APPLE – World Wide Developer Conference, WWDC

Large international consumer conference - B2C Event

International communications to Macintosh developers around the world. Overall attendance at WWDC increased by 40%. Achieved significant increases inall segments of attendees: Inhouse +138.6%; Commercial + 22.7%; International + 25%. Overall WWDC attendance was the highest in its history.

Developing for two consecutive years, the design, communication strategy and production of this annual event, including magazine ads, direct mail, brochures and posters, invitation packages, a trade show kit, an on-line game and a comprehensive conference website. 
On-site communication elements included a custom brewed beer, conference guides, registration material, agenda and trade show brochures, posters, banners and indoor and outdoor signage.


My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements and illustrations.







Sun Microsystems
National JAVA introduction road-show - B2C Event

Branding of a national road-show event. Posters, direct mailings and 3-D give-aways, introducing JAVA, Sun's latest software development.

My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements and illustrations.







Miller Beer
National sweepstake promotion concert  - B2C Event 

Taste It All -Exclusive Miller rock concert event in New York City, designed as aMiller consumers sweepstakes promotion event and as a U.S. distributor incentive event.
The national consumer campaign included a promotional microsite and print invitations, bar posters, banners and flyers, as well as give-aways like 
T-shirts and CD-organizers.


My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements.









Sun Microsystems
International Travel Incentive Event and Conference - B2B Event

To elevate the SunRise event to the next level of engagement,every attendee received a high-end smart phone, engaging the audience with audience polling & voting, text messaging to a large wall of screens diplaying a scrolling list of all participants and allowing to communicte as an individual with the larger group of participants. 
The phones containing custom developed applications to view site maps, check schedules to connect with other attendees, update and change conference agenda information, enabled SUN to drastically reduce the need for printed materials.The campaign included monthly emails, a program web site, brochures,invitation packages, smart phones with custom applications, a large interactive multi media wall, conference big stage designs, re-usable on-site signage systems including reception stations consisting of fully recycable cardboard desks.


My Role: Concept & event brand design. Including all branded print & digital communication elements, as well as digital screen content, signage and wayfinding elements and mobile phone event content.





Ansul
Corporate Travel Incentive - B2B Event

Swapping songs and stories in some lively Irish taverns, unwinding in a 16th century castle and testing your talents on one of the world's greatest golf courses. No surprise, the invitation, targeting a 100% male and Guiness drinking audience of distributors, ended up containing a set of custom designed coasters.


My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements.









Pfizer
Corporate Travel Incentive - B2B Event

National introducing of a new pharmaceutical product contest to 3000 Pfizer sales reps and managers.


My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements.









GE General Electric
Corporate Travel Incentive - B2B Event

My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements and illustrations.









Sun Microsystems
Global Corporate Travel Incentive - B2B Event

Incentive event designed to boost Sun's software sales. Over 27% of the international sales force exceeded their annual goal and earned this travel award, hosted in Barcelona, Spain.



My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements.









GE General Electric
Corporate Travel Incentive - B2B Event

Invitation to the 2006 Winter Olympics in Torino, Italy send to C-level GE executives. Containing a Norwegian sweater from the location of the previous Winter Olympics in Lillehammer, Norway.



My Role: Concept & design of the event brand, as well as all branded print & packaging elements.









Morgan Stanley
Corporate Conference and Tradeshow - B2B Event

The campaign is directed at 18.000 national U.S. Financial Advisors and Morgan Stanley Branch Manager. Rewarding and recognizing only the top ranking performers with an invitation to the prestigious INSIGHTS conference which is providing first hand financial product information to Morgan Stanley advisors and managers.
The post-event INSIGHTS magazine, with it’s articles and interviews, promotes to all 18.000 national advisors the relevancy of this annual event.

Over the course of four days, 6 writers and 4 photographers documented the entire event and provided on a daily bases all the content material to produce a 40-60 page magazine to be printed and released 2 weeks following the event.



My Role: Concept & design of the conference brand, as well as all branded print & packaging elements.
Art direction of the entire editorial process of the production of the 60 page magazine.










Macromedia
International Consumer and Developer Conference and Trade-Show - B2C Event

Branding, design, and production of one of the electronic industry’s most important consumer events of the year. This event, included a highly segmented attendee and sponsor aquisition campaign with magazine ads, direct mail and emails, posters, collateral, an invitation package, a tradeshow kit and a comprehensive conference website. On-site communication elements included conference guides, registration material, agenda and tradeshow brochures, posters, banners and indoor and outdoor signage.

My Role: Concept & design of the conference brand, as well as all branded print & packaging elements.
Art direction of the entire process of the production of the 30 page conference program.









Charles Schwab – IMPACT
Corporate National Conference and Trade-Show - B2B Event


My Role: Concept & design of the conference brand, as well as all branded print & packaging elements.
Art direction of the entire process of the production of the 40 page conference program.










Heineken Beer
Corporate Travel Incentives - B2B Event - Argentina & Africa


My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements and illustrations.










Miller Beer
Corporate Travel Incentive - B2B Event - Prague

My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements.










Manugistics
Corporate National Conference and Trade-Show - B2B & B2C Event

My Role: Concept & design of the event brand, as well as the design of all branded print & packaging elements.










GE General Electric
Corporate Travel Incentive - B2B Event

Invitation to the 2010 Winter Olympics, Vancouver, Canada to C-level GE-executives.
The invitation package contains a Norwegian sweater, a custom program of events brochure, a pocket sized agenda booklet and several other pre-trip elements within the aluminum container.

My Role: Concept & design of the event brand and creative direction of all branded print & packaging elements.









  

Microsoft
Family of all Global Gold Club Events

My Role: Concept & creative direction of the event brand. Creative direction of all branded print & packaging and 3-D elements.
Microsoft 2011 Gold Club Events
Creative Direction & Design: Stephan Faerber     Designers: Katie Eckenrod and Kessin Knauer








Oracle
Pre-event website, featuring a countdown clock, video and photo galleries


My Role: Concept & creative direction of the structure, functionality and design of the custom event website









The new Halls. The one. The only. 
 
Branding and production of the Halls Opening Gala Event, revealing an expansive new shopping destination with brands, including Gucci, Ermenegildo Zegna, Brunello Cucibelli, Prada, Jo Malone London and Oscar de la Renta, just to name a few.
The evening included a Pre-Party with entertainment, as well as a fashion show,  musical and acrobatic entertainment segments, various food and beverage stations throughout the store environment, followed by an After-Party.


My Role: Concept & design of the event brand and design of all branded print & digital elements, as well as event photography.










Roche Cobas Product Launch

Theme and brand development, as well as design of opening video and all branded on-site print elements.


My Role: Concept & design of the event brand and design of all branded print & digital elements, as well as the design and concept development for all break-out session materials.







XEROX
Teaser mailing for their annual travel incentive event


My Role: Concept & design of the event brand and design of all branded print, packaging & digital elements.







Verizon Leadership Academy 2017
Branding & Art Direction

Theme and brand development that communicates the idea that every employee’s contribution “matters” and that individual success will lead to collective success. Umatter #befearless became the thread for the entire event experience. With the people at the heart of this training movement we were positioned to create the experience that would transform the retail world.



My Role: Concept, theme & event brand design, including the design of all branded print & digital communication elements, digital screen content and signage and wayfinding elements.




Motel 6/Studio 6 • Let's Rock the 6
2018 Event Theming, Branding & Art Direction


Event branding and production of the annual Motel 6 & Studio 6 Franchise Conference. Designing, planning and executing the Motel 6, 2018 Convention for over 1,500 attendees.
The program objective was to create a dynamic event identity and environment that would serve as a platform for executives to communicate business goals, inspire brand alliance and build camaraderie between three very unique attendee types.

This three day convention, held at the Hard Rock Riviera Maya, was designed with a combination of business sessions (General, Breakout, Trade show, Q&A Panels and Training), award presentations, team building, networking and FUN!

My Role: Concept & event brand design, including the design of all branded print & digital communication elements, digital screen content and signage and wayfinding elements.






Sprint Platinum Partners • Branding & Art Direction

Theme and brand development that communicates a # True Appreciation of Sprint's most successful franchisee partners.

My Role: Concept, theme & event brand design, including the design of all branded print & digital communication elements, digital screen content and signage and wayfinding elements.



Motel 6/Studio 6 - The Magic Within
2017 Event Theming, Branding & Art Direction

Event branding and production of the annual Motel 6 & Studio 6 Franchise Conference. Designing, planning and executing the Motel 6, 2017 Convention for over 1,500 attendees. The program objective was to create a dynamic event identity and environment that would serve as a platform for executives to communicate business goals, inspire brand alliance and build camaraderie between three very unique attendee types.

This three day convention, held at the JW Marriott Orlando Grande Lakes, was designed with a combination of business sessions (General, Breakout, Trade show, Q&A Panels and Training), award presentations, team building, networking and FUN!


My Role: Concept, theme & event brand design. Art direction of all branded print & digital communication elements, digital screen content, signage and wayfinding elements and environmental displays.






Firestone - Master Contractor Event


Event branding and production of the annual Firestone, Master Contractor Event.


My Role: Concept, theme & event brand design. Art direction of all branded print & digital communication elements, signage and wayfinding elements and environmental displays.
Event and Engagement Communications
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Event and Engagement Communications

Event Communications
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