This newly rebranded global hotel loyalty program successfully launched in 9 languages and is used by over 1000 hotels of the Carlson Family of hotel brands in 70 countries.
Introduction by Randy Peterson, publisher of the "InsideFlyer" magazine devoted to frequent travelers, offering news about business travel and airline, hotel, car rental and affinity credit card programs.

 
 
 
 
 
 
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Annual Elite Status "Thank You" gift Mailings
iPod and Garmin GPS give-away to all "Elite Status" goldpoints plus  members. 
 
 
 
 
 
 
 
 
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Acquisition Ads
Magazine acquisition ads to increase goldpoints plus membership enrollment
 
 
 
 
 
 
 
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"Do the Math" Ad Campaign - Email, Print and Microsite
An invitation to compare goldpoints plus' earning structure withthe top global, frequent hotel guest programs (Hilton HH, Marriott,Starwood, Priority Club)
 
 
 
 
 
 
 
 
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Promotional Ads
Magazine ads promoting special member offers.
 
 
 
 
 
 
 
 
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Promotion Campaign - Email & Print
 
creative approach:Leaving home on a business trip is a lot easier when you know you are getting something great out of the deal. It lets our members turn the hotelstays they have earned during the busy business travel season into afour-night family vacation anywhere in the world.
 
 
 
 
 
 
 
 
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Promotional e-Zines in 4 Languages
 
creative approach:
These e-Zines received an IAC award in spring of 2009
 
 
The series of e-zines above received an IAC award in spring of 2009
 
 
 
 
 
 
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Print & On-line Sweepstakes Promotion
"What would you do with a 100,000 goldpoints?" Sweepstakes promotion to boost North American enrollment numbers.
 
 
 
 
 
 
 
 
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e-Template Development
for all promotional emails, e-statements, e-zines and online employee newsletters.