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Shanghai Biennale / Sydney Pavilion

  • D&AD: In-Book
    One Show: 2 x Silver Pencil, 1x Merit
    New York Type Director’s Club: Certificate of Typographic Excellence
    Australasian Writers & Art Directors Association: Finalist
     
  • The Floating Eye is the curatorial concept for the Sydney Pavilion in the Shanghai Bienale, the largest international art event in mainland China, expected to attract over 8 million visitors. Curated by 4A’s Director, Aaron Seeto, concept presents new and existing works from six contemporary Australian artists, Brook Andrew, Shaun Gladwell, Raquel Ormella, Khaled Sabsabi, Shen Shaomin and Bababa International.

    In a location like Sydney, Australia’s oldest settler city, with its Aboriginal history, colonisation, waves of mass migration, shifting economic bases and trade, awareness of the natural environment, natural disasters there is no single narrative and straightforward representative space of its history. Sydney’s geography between Asia and the West results in the constant overlaying of different historical and cultural contexts. In presenting the personal accounts generated by individual artists, to mark out the engagements and the discontinuities they experience as they try to negotiate ideas of locality and culture in globalised context, all of the artists in The Floating Eye articulates a specific history of Australia; a feeling of being connected and disconnected simultaneously.

    The exhibition encourages an observation of a city’s shifting references and influences, how the overlay of time and history and our emotions and sensations of a place, give meaning and form to our shared spaces. As such the contemporary artists in The Floating Eye hold strong connections with Sydney and offer varied perspectives of the city’s transforming reality observed though its demographics, environment, history, politics, geography and society.

    Together the artists in The Floating Eye presents a framework to illustrate how Sydney, and Australia, considers itself within the region and highlights the layering of histories and diverse social and cultural experiences, which speak to the experience of individuals living in global cities such as Sydney.

    How do we discuss the attributes and feelings of a certain place? How do we share those sentiments and effects in a visually meaningful way? In creating a symbols based solution for the Floating Eye, we are really playing with language. A short hand way of describing the key concepts of the exhibition, articulating something that might be difficult to do in words. We are illustrating the interdependence of these key words to a surrounding attitude or culture, and its effect. The symbols are meaningless and meaningful at the same time, it is an interdependence of meaning and pure observation. They become abstractions of the city. Combined, the symbols create an equation:Thing + State <=> effect/ transformed state/ an emotion, a state of being with the result intertwined by an eye – a graphical interpretation of the lens of the viewer.
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