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Roggenkamp Organics - Homemade-style Fresh Soups

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  • ROGGENKAMP ORGANICS - HOMEMADE-STYLE FRESH SOUPS
     
    With these fresh “Homemade Style” soups, Roggenkamp Organics sets new accents in the steadily growing organic food segment. The soups are ready-to-eat and need only be heated up on the stove. The sustainable packaging – in the form of a discreetly branded pot, made of durable enamel, which can be easily rinsed after use and reused for years – creates added value and attracts attention. Hence, the brand establishes itself not only in supermarket refrigerator sections but also in home fridges.
     
    These enamel pots are here to stay: after use they simply need to be rinsed and can be refilled with Roggenkamp´s fresh soup as often as desired. The „Hausmacher Art“ edition („Homemade-style“ edition) is available in three different flavors: Tomato and Star Anise, Potato and Cardamom and Carrot and Coriander.

     

  • MY ROLE
    Packaging Design / Art Direction
     
    CREDITS
    Client: Roggenkamp Organics
    Agency: Scholz & Friends 
    Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf Schneider
    Creative Direction: Michael Winterhagen, Wolf Schneider
    Art Direction: Maria-Michaela Tonn, Ralf Schroeder
    Copywriter: Doerte Schuetz
    Account Manager: Anna Kubitza
    Photography: Attila Hartwig
    Image editing: Maren Boerner
     
    AWARDS
    2011 ADC Deutschland Auszeichnung
    2011 New York Festival Finalist Certificate
    2011 Red Dot Comunication Design Award Packaging