This graphic novel was part of a storytelling campaign for 3FM Serious Request. It shows the choices Malawi mothers face when it comes to baby health care: witchcraft versus modern medication. We teamed up with African illustrators and script writers to create a genuine and authentic African look and feel. Movement and frame transitions were added using parallax scrolling.
Check out the finished site at: www.ruthschoic.es
Date: december 2012
Client: Dutch Red Cross
Strategy, Creative direction & Content Production: Martine Hooijer, fatmilk.nl
Illustrations: Gavin Booyens, South Africa, zuluscandraw.com
Script: Gary Welsh, South Africa
HTML 5: Kilian Valkhof, Raymond Tijhaar, fluxility.com