Pinche Queca.
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Pinche Queca comes from Mexican slang and it could be translated into Fu**ing Quesadilla. Our aim on this project was to create a visual identity where we could praise the traditional and extensive Mexican street food culture. We created a comprehensive set of applications paying homage to the Mexican hand written food boards that can be found on streets food vendors and small traditional markets achieving a distinctive sense of very honest rawness that makes every single visual element stand out.
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