The client: Oldies Radio is mid-size Prague commercial radio station focused on playing 1960s, 70s and 80s music. The typical array of music genre is a bit wider though: they also play some early 1990s music, as long as it's close to classic rock and pop-rock style. The radio has about 70.000 listeners based in Prague and it's vicinity and since their old identity was almost non-existant, they asked us to create a new one from the scratch.
The project: Focal point of the design process was search for visual element which would characterize pretty much 40 years of different music styles and approaches. We found this element in logos and identities of electric guitar and amps producers, such as Marshall, Gibson, Fender, Epiphone, Randall and many more. These icons always stood side by side with the interprets, no matter which era or style, and their logos didn't change a bit. They all have a lot in common, too: typical semi-script style, some of them more hand-like, other more geometric; the way the letters are always connected, black and white color keys. We decided to create the Oldies Radio logotype and identity as a homage to these music instument producer icons, and this is what became the basic concept behind majority of the decisions regarding the style direction of this new identity.