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Bēhance

OBOS Identity

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    OBOS Identity
    OBOS has built and provided reasonably priced flats in Oslo since 1929. In the past they have been through a couple of rebranding processes. Now it was time for a new one, as they are launching nationally.  
     
    Keeping the logo was an important part of the brief. We decided to use it as a key element in the visual identity. The different shapes of the logo are used to create a townscape. In turn, parts of this townscape become layouts for brochure covers, ads, powerpoint slides etc.
  • Credits
    Designers at Uniform Strategisk Design: Gøril Torske and Thomas Kjellberg
    Web design: Melinda Furulund
    Account manager: Jan-Otto Jacobsen
    Project leader: Anja Ree
    Interior- and product shots: Jan-Otto Jacobsen
    At OBOS: Kjetil Framstad and Cecilie Ring Gulowsen
    Year of publication: 2012