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  • NIKE BHM 2012
  • About

    Nike signed us up to develop a campaign for their 2012 Black History Month product collection. Our work included branding, various print elements, packaging, photo direction, multiple levels of retail display and a 65 page visual center to guide it all. The campaign was driven by the idea that one moment in sports can create one movement around the world. The product collection and campaign celebrates the global legacy of athletes of African descent by celebrating the moments that defined their spirit and the passion that uplifted the world. We worked closely with Art Director John Moon on this project – couldn’t have done it without him.


    Branding, Packaging, Print, Retail, Visual Center
  • 16"x16"x5" product seeding box with UV printing.
  • Product photography courtesy of Nike.
  • Bowery Stadium NYC campaign gallery installation.