Nike signed us up to develop a campaign for their 2012 Black History
Month product collection. Our work included branding, various print
elements, packaging, photo direction, multiple levels of retail display
and a 65 page visual center to guide it all. The campaign was driven by
the idea that one moment in sports can create one movement around the
world. The product collection and campaign celebrates the global legacy
of athletes of African descent by celebrating the moments that defined
their spirit and the passion that uplifted the world.
We worked closely with Art Director John Moon on this project – couldn’t have done it without him.
Branding, Packaging, Print, Retail, Visual Center