NEW JERSEY DEVILS CAMPAIGN
The New Jersey Devils have a rich history in the NHL, having been to the Stanley Cup 5 times with three titles.
Hovercraft was called upon to help streamline the voice of the Devils, as well as establish a more sophisticated look and feel across all advertising and collateral systems.
The franchise has a strong working class family fan base that carries the same work ethic as the team – chin high and nose to the grind stone. It was important to the Devils leadership team to embrace the idea of unity and loyalty within the campaign, keeping it community centric.
Art Direction, Collateral & Design