RESOLUTE FITNESS
Overview
Resolute is a boutique chain of fitness studios that believes an ideal balance of fitness can be achieved through the benefits of cycling & yoga. Hovercraft began working with Texas-based Resolute at its inception in 2012.
In early 2014, with their business model established, we were asked to revamp & fill-out the Resolute brand. We went through a collaborative process to understand Resolute’s audience touchpoints & purpose, and then develop a storyline, value propositions, and overall ethos for the brand. This work was manifested in a Resolute Brand & Culture document.
 
With Brand Foundational work in hand, we then saw through the full Brand Platform; messaging, identity refresh, brand expressions (print, digital, social, photo), brand guidelines, location exterior design guidelines & studio interior methodologies.

Services
Art Direction, Advertising, Branding, Design & Retail
Collateral System
There are numerous collateral needs in the fitness business, our messaging system was geared to handle just that.
Interior & Product
Brand system in application across cycling & yoga products, as well as the studio.
Resolute Fitness
104
1,617
4
Published:

Resolute Fitness

Comprehensive branding system for boutique cycling & yoga studio chain Resolute Fitness, located in Texas.
104
1,617
4
Published: