Nike The Opening Packaging
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    About

    Packaging project & invite for Nike Football's The Opening 2014 summer event.
    Published:
Nike The Opening Packaging
About
The Opening 2014 event was set into motion by an over-the-top invite package. Each of the 160 athletes were hand delivered a fold-open gold box that contained an invite, tee, camp book, mouthguard, eyeblacks and gold skull ring.
 
Photography: Kipp Hinkley
Invite Booklet
Each package came with a small booklet that overviewed the entire camp experience and schedule of events.