Modern Carnivore
Branding Project – 2013 AIGA International Design Award winner
The last few decades have created an amazingly efficient system of producing inexpensive food for us as Americans. From genetically modified mono-cultures of corn, to antibiotic and hormone-heavy cattle, we get snacks and meals that are light on the wallet and heavy on the waist.
Not too long ago most of us would have hunted for our own food, or purchased it from farmers/ranchers in our community. Today, there are so many layers of business and plastic material between what’s on our plate, and where it came from, that there’s little insight into what we’re actually eating. Farm-to-Table restaurants and CSAs (community supported agriculture) is a great movement that is afoot in America. However, we still need more focus on the best protein source of all – meat.
My Role: Brand concept & design, as well as the design of all branded print & digital elements.
