For Holland's biggest women magazine Libelle we made the
first 100% knitted campaign. Why? Libelle has a nifty warm winter offer and
knitting is hot. As clear and straightforward is the offer, as wooly is the
form in which we bring it. Literally everything in this campaign is knitted.
We’ve knitted banners, a flyer and the TVC. Frame by frame. Then we
photographed every single knitting and turned it into a stop-motion commercial.
Even the soundtrack is entirely made of sounds associated with knitting. Now
that is what we call a warm offer!