In Holland cycling is big. Beer is also big. That's why Amstel Brewery is sponsor of the Amstel Gold Race. The biggest international bicycle event in The Netherlands. This year Amstel introduces Radler as the typical cycling beer! For this occasion we came up with a great premium. A beer glass shaped bidon. There you have it: the Bierdon was born. 15.000 bierdons were handed out during the amateur tour. Another 20.000 Bierdons are available in your local supermarket. Now you can enjoy your non alcoholic Radler even on your bike!