The famous Dutch cheesemaker Old Amsterdam asked us to come up with a sollution for the fact that althought people loved their cheese they only buy it for special occassions. To create more moments people can enjoy Old Amsterdam, we've introduced a campaign revolving around the Old Burger. A delicious rustic hamburger with offcourse 2 slices of Old Amsterdam. A clever and tasty way to sell more cheese.
To achieve our goal we've created a fingerlicking Old Burger recepy, a tastefull commercial, a yummy site and a smokin' Old Burger truck which attended different foodfestivals. Foodbloggers shared the recepy with their followers. Even an unique package was made for special Old Burger slices.
Getting hungry? Check the recepy at www.oldburger.com
Concept: Michiel Otting, Maarten Reynen, Ben Imhoff
Director: Tobias Pekelharing (Holy Fools)
Post-production: De Grot
Logodesign: Fabian Schulting, Maarten Reynen
Recepy Old Burger: Mr. Kitchen