Often Holiday cards are
discarded as quickly as the wrapping paper around presents. They come and go as
fast as the festive period itself. Not for Iggesund Paperboard
though. The Holiday card designed for Iggesund is a real keeper. The card is
delivered flat, like any other card, but thanks to a smart folding system, the
card can easily be transformed into a photophore. A Swedish based pattern
wraps around the object and allows the light from a candle or L.E.D light to
shine through and playfully throw light reflections that spells the company’s
name. Result: a Holiday card that,
even in our digital era, truly relates to the spirit of this high quality paper
manufacturer and spreads the light and magic of Christmas for months to follow.
Kraft | Easter Eggs Limited Edition 2012Creative Direction, Graphic Design, Packaging
SuchardCreative Direction, Graphic Design, Industrial Design
The ProphecyArt Direction, Digital Photography, Photography
Virtually Real/Black Box projectArt Direction, Exhibition Design, Graphic Design
Virtually RealDesign, Graphic Design, Art Direction
Discuss This Project: ( Comments)