Flat Fitty, setting out to make more of an impact in the marketplace, enlisted the services of [ 2 one 5 ] Creative® to develop a new campaign and message that would make an impression in the headwear industry. After conceptualizing the messaging, “End Of An Era,” [ 2 one 5 ] Creative® set out to develop a viral video as part of an aggressive advertising campaign. The video, which we art directed, edited, and animated, features the graffiti talents of Kings Destroy crew member MAD. The graffiti piece spans 15 feet in length and stands a full 10 feet tall.

ART DIRECTION | VIDEO | EDITING | ANIMATION