Kempen Capital Management wanted to strengthen its position by honing its brand as an example of excellence within the Kempen & Co merchant banking organisation. They decided to do that by beginning iternally with an exercise of re-assessing their core values.

They came to me with a two-page, very corporate document that they wanted to edit so that they could further hone it down into a poster for their employees.

I took it a step further than editing and translation, creating the poster and buy-in presentation for them - a daring move that pleased and inspired the department heads, Head of Marketing & Communications and Chairman to continue this path in their future company-wide branding.