- Burton Snowboards
RED Protection "Protecting Self-Expression" Global Campaign
- For five years, [ 2 one 5 ] Creative® handled art direction, design and web design for Burton Snowboards RED Protection line of helmets and protective gear. The campaign below is one of our favorites. Our “Protecting Self Expression” campaign highlighted each individual rider’s self expression and how they embrace it. The campaign featured 14 of Burton’s most notable shredders including Olympic Gold Medalists’ Shaun White, Hannah Teter & Kelly Clark. The campaign itself ran internationally and was incredibly different then anything this demographic had seen before; therefore creating an immense amount of BUZZ for Burton. In addition to the print campaign, a Shaun White motion ad/reel that we edited and created graphics for. [ 2 one 5 ] Creative® gave Burton another integral part in the immense growth RED Protection would see over the course of our five-year retainer, including increased brand awareness and an increase in sales of 50% after this campaign.
BRANDING | ART DIRECTION | GRAPHIC DESIGN | CUSTOM PHOTOGRAPHY