Designed at Storakers McCann - prevoius Jensen Pamp together with Mats Lekberg.
The task was to take the design from earlier years which was designed by Sanna Nygren at BVD and revitalize it but also come up with a concept or strategy which could be used for years to come.
The design from previous years had a characteristic digit as main design element, reflecting the flavor.
To make it more interesting we put the digit in a context. Since the number 11 is quite restricted, but when you put a digit between other digits, you will enter a world of new ideas, the digit could be a url address, a account number, a depth,a height or in this case - a position.
Since the flavour of this year was coffee, and specifically Finca las Delicias in El Salvador, we put in the longitude at latitude were they grow the beans, where the number 11 is marked out more on the graphics and where the other numbers are just varnish on the frosted bottle