Everything on the shelves look the same, flying snacks with blur, big logos and a spectrum of vibrant colours, since people associate this graphics with flavour, party and snacks. We still wanted the consumer to get this kind of sensation without using the traditional design keys. We wanted to differentiate from the competitors with a different kind of friendly and colourful visualisation. Using the flavour as a hero when we started to communicate "rings" - from a very direct way like the onion rings sliced from the onion or the nuts in the nutshell to a very subtle way like the "o" in the Local-knife, ear piercing on the squirrel to the beads of the Josephine baker inspired leek.
 
Designed at Jensen Pamp McCann in collaboration with Serge Seidlitz