Kaviar Range
A range of Kaviar for the Swedish Supermarket chain - ICA. The existing brands on the market had well known names like "Kalles" or "Svennes".
We wanted to create something that appealed directly to the consumers without using any Brand names, but still have a direct approach.
A clever solution were the actual main ingredient or the supplier of the main ingredient became the hero.
Created 10 years ago at Jaxvall Design by Henrik Hallberg
We wanted to create something that appealed directly to the consumers without using any Brand names, but still have a direct approach.
A clever solution were the actual main ingredient or the supplier of the main ingredient became the hero.
Created 10 years ago at Jaxvall Design by Henrik Hallberg
