Oatly is a company that focuses on oat-based products. This kind of products used to be associated with lactose intolerance. We wanted to turn Oatly into a brand for people that was looking for a healthy kind of living more than solving problems for people with some kind of disorder.
Flavour was added in the the design and we used a different colour to make an iconic package that stood out from the competitors.The tone-of voice was turned into a more cheerful and happy with names like "ett lass glass" for the ice cream which translates into " a load of ice cream"
 
 Designed at Jensen Pamp McCann