Key art and gift product concepts for Aladdin on Broadway.
Debuting in February 2014, the latest Disney classic to hit Broadway is Aladdin the Musical. We were challenged with expanding a previous logo treatment they had developed for broader use with gifts and souvenirs. After researching the latest product concepts, we developed a number of fresh, new ideas all our own. We also previewed the set designs and studied the costumes, finding inspiration in Moroccan and Persian historical design motifs. The final deliverable was a full range of graphics that could be easily expanded and applied to a variety of products.
