ACDelco's University of YES
How to make a boring category like car parts interesting - even for wholesale dealers at a car parts exhibition.
A few years ago we launched a new can do attitude for ACDelco with the word YES as an integral part.
Our task then became to create an exhibition stand at the Middle East's most important car parts exhibition: Automechanika. But instead of showcasing car parts, which cannot excite even the most hardcore wholesale dealer, we decided to create a brand experience: the university of YES, where people could learn everything about how ACDelco does business. Here a few pictures of the stand - which got voted best stand of the year.
Our task then became to create an exhibition stand at the Middle East's most important car parts exhibition: Automechanika. But instead of showcasing car parts, which cannot excite even the most hardcore wholesale dealer, we decided to create a brand experience: the university of YES, where people could learn everything about how ACDelco does business. Here a few pictures of the stand - which got voted best stand of the year.
CAD concept drawing
Giant pop-up book - showcasing the 3 pillars of ACDelco business: parts, service stations and independent retailers.
We made the book interactive so you could walk on it and discover things.
We made the book interactive so you could walk on it and discover things.
Visitors filling out exam papers with questions about ACDelco for a chance to win an ipad
Promotion girls
Best stand of the year | Automechanika 2010
