Al Safadi | Delivering the spirit of Ramadan
The holiest month in the Arab world – Ramadan – is a month of sharing and generosity. 
The traditional Arabic restaurant Al Safadi wanted to build on this important cultural custom for two reasons:
to do good deeds and to build momentum for their brand. And all of that with a limited budget.
 
Al Safadi makes most of its business through deliveries, so we used these to spread the message. Based on the insight that in the Arab world “you never return an empty plate” (من أعطَاكَ صَحناً مَليِئاً فَلاَ تَرُدهُ عَليِه خالياً) we put stickers onto the bottom of their washable and reusable plastic boxes. These encouraged people to refill and hand them to the less fortunate. On the back there was a list of organizations to which donations could be made.
 
 
Gold | Media | Dubai LYNX 2010
Bronze | Direct |  Dubai LYNX 2010
Al Safadi | Delivering the spirit of Ramadan
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Al Safadi | Delivering the spirit of Ramadan

Delivering the spirit of Ramadan through creative use of media.
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