A Blade of Grass is a non-profit arts organization that supports artists and organizations who innovate beyond the gallery space and work in communities through socially engaged art.
As an extension of the visual identity that we had created for A Blade of Grass we designed and developed their website. For the website particular emphasis was placed on a very clean and open feeling, giving the content center stage. The website was designed with a high degree of customization, future growth and extensibility in mind. The management of blogs, users, events, ticketing and features is easily handled by in house staff.
To keep in line with the overall identity, the logo and its corresponding colors change every time a user enters the home page.
Stationary Color Workshop:
The branding identity for abog is built upon the concept of artists coming together to create, all while maintaining their unique identities. We created software that allows for an ever changing color palette of the logo, but keeps the identifiable shape. The software generates millions of new logos and allows for in-house stationery printing and digital imagery creation. The website continues the identity with the logo, navigation, and highlighting colors changing on reload.
