Much of design and user experience for the website coevolved with the finishing touches to the overall branding for ZumZumZ - Handcrafted Confections for Special Occasions. We integrated many of the signature elements, such as the simple lace border and the pattern of lines which references the pattern created when tying the boxes.
ZumZumZ specializes in providing clients with exceptional confections for their special event with plenty of opportunities to personalize the design of their favors and included individualized messages. It was important to equip this first version of the website with a strong initial set of tools that would allow clients to explore a library of designs and message formats and directly choose and personalize their favors with their selections in an easy and convenient manner.
The content management system makes it effortless for ZumZumZ to manage the content of the site and allows for quick reconfiguration and future expansion of the presentation of the companies’ offerings, designs, personalized messages and their relationships to one another.