For the technologically driven SK-II Future X Smart Stores, we designed and produced an interactive portrait experience. Rolled out to six locations throughout the US and Asia, the experience relies on high-resolution camera feeds to generate realtime responses to visitors' emotions for the global beauty brand’s innovative retail, pop-up, and event network.
My role
Associate Creative Director
Inspired by the natural ingredients found in SK-II products, a vibrant particle system reflects customers’ emotions by interpreting their facial expressions in realtime. Created to draw passersby into each location, the visual and motion direction blends the brand’s design language with illustrative aesthetics.
Integrating motion tracking and expression analysis algorithms, Rare Volume developed a multimillion-particle dynamic fluid simulation which mimics facial movements and gestures. As a customer’s facial expression changes, the visual and sonic palettes respond in realtime.
Clients & Partners
SK-II, HUGE
Studio
Creative Team
Creative Director—Jonathan Kim
Associate Creative Director—Alvin Groen
Design & Motion—Yun Chen, Hayato Yamane, Alvin Groen, Joyce N. Ho, Jonathan Kim, Min Hyung Chun
Associate Creative Director—Alvin Groen
Design & Motion—Yun Chen, Hayato Yamane, Alvin Groen, Joyce N. Ho, Jonathan Kim, Min Hyung Chun
See more at rarevolume.com
