Make a game for the kids to enjoy from the back seat of the car. The targetgroup is kids age 5-12, but ofcorse they will have to use their parents phones. Give the parents a reason to stop at a Preem Gas-station as well as letting them know that Preem goes a little bit further and is a place where you can find healthier food and diesel that is 25% better for the enviroment.
Hyper Island project with Forsman & Bodenfors.
INSIGHT:
Kids are easilly bored by games that are pure fantasy. We need to educate kids to appreciate
nature so that they can keep it clean in the future. They also love animals and loves to collect
things. They also say "Are we there yet?" a lot.
IDEA:
We made Swedish Safari. An augmented reality game where the kids can look out of the window with the app and try to catch nordic animals that show up. They then get mini games and collect the animal in their gallery. They get real educational info and film and sounds from the animal. If they cant see any animals, they can view the map and see where they are, to attract certain animals, they can get the whole family in on mimicing the specific animals sound to make it come closer. We have also made this social by letting the player visit friends to see what animals they have, and also challenge friends to try to win an animal they want. The bears can only be catched by the Preem station, and they need to get three different bears to compete for the big prize.
