Branding and Art Direction for the re-imagining of the new and used car sales directory provided by newspapers. The brand was created to engage the target audience through digital display and social media channels. The title "#ACCELERATE" would become the title of the printed publication as well as the listings category for the online directory. 

The brand title was created to represent motion, progression and encompass the broad spectrum of vehicle styles. The ads took a more modern and sleek approach, rather than an image of a vehicle and the price starburst commonly associated with used car sales flyers. These ad assets and images are intended to bring the user to the main landing page where the vehicle search and shopping process has also been redesigned to promote a simplified experience.

The overhaul helped infuse the investment of local car dealerships and gain the attention of national car sales brands while creating a new lane for Newspaper advertising revenue.